Rugiet Logo Identity: A Human Healthcare Wordmark by Pentagram Pentagram's Rugiet identity uses a custom wordmark, typography, and direct visual language to make a sensitive men's health service feel human rather than clinical.
Danimals Logo Refresh: A Better Kids Food Packaging System The Danimals logo and packaging refresh shows how a kids food brand can make a product reformulation visible without losing fun or recognition.
World Tennis Logo: Why the ITF Rebrand Starts with a Better Name The ITF-to-World Tennis rebrand shows that naming clarity can be the foundation of a stronger logo system.
Sporting CP Crest Refresh: Football Logo Lessons from a 120-Year Club The new Sporting CP identity by JKR shows how a heritage football crest can evolve without erasing the symbols fans already own emotionally.
Dataland Logo Identity: Pentagram AI Museum Branding Lesson The Dataland identity by Pentagram shows how a calm geometric logo system can support immersive AI-generated art without competing with it.
Mozilla Foundation Logo: Tech Nonprofit Branding Lessons from Pentagram The Mozilla Foundation identity shows why mission-led technology brands need more than a clever symbol. They need a clear wordmark, a flexible system, and enough visual authority to carry public-interest work.
KFC Rebrand: Fast Food Logo Design Lessons from the Bucketverse KFC did not need to invent a new icon. Its latest global identity work shows how a famous restaurant brand can turn an owned package shape into a more flexible visual system.
Schweppes Rebrand: Beverage Logo Design Lessons from a Heritage-First Identity Schweppes did not chase trendy minimalism. It turned its historical assets into a sharper premium system. That makes this rebrand useful for any beverage brand trying to look more valuable without losing recognition.
Formula 2 and Formula 3 Logo Refresh: Motorsport Branding Lessons from the Road to F1 The Formula 2 and Formula 3 refresh is not a flashy logo story. It is a brand-architecture story. The redesign shows how sub-brands can become clearer, faster, and more coherent inside a strong master-brand system.
WAWA Logo and Packaging Refresh: Beverage Brand Identity and Wordmark Design Lessons WAWA's new look proves a useful point for beverage branding: you can be loud and still be systematic. The real win is not “more graphics” — it is repeatable rules that pop on shelf and in social feeds.