Noble's Handwritten Logo Library Turns Employee Participation into Brand Infrastructure Noble shortened its name and replaced one polished agency mark with a growing library of employee handwriting, showing how participation can become a disciplined identity system.
Phion's Moving Wordmark Shows How an Orchestra Identity Can Change Without Drifting Thonik gives travelling orchestra Phion a typographic identity whose italic, upright, and reverse-slanted forms respond to music while a firm rule keeps every campaign recognizable.
Foodera's Industrial F Monogram Makes a Complex Engineering Group Easier to Read Foodera unites five food-processing engineering businesses with an isometric F built from a production line and component cube, turning operational logic into a scalable B2B identity.
Jif's Peanut Butter Logo Refresh Proves Shelf Equity Can Still Move Forward Jif revived its tri-color banner and removed dated shadows in its first major brand update in more than 30 years, modernizing the shelf without erasing recognition.
Kinisla's New Dairy Logo Turns Cooperative Roots into Forward Motion Kerry Dairy Ireland's new Kinisla name and identity combine kinship, island character, landscape, and a hidden K to balance cooperative heritage with global ambition.
CD PROJEKT RED's Rarog Logo Refresh Makes Evolution Feel More Intentional CD PROJEKT RED sharpened its rarog emblem and centered red in a more adaptable global identity, showing how game studios can modernize without discarding lore.
Big Rock Brewery's Logo and Packaging Rebuild Craft Beer Distinction Big Rock Brewery restores Calgary character through a bolder logo, expressive illustration and a packaging system designed to reject craft-beer sameness.
Brompton's Life Unfolded Identity Turns Engineering into Brand Motion Brompton's Life Unfolded identity translates its folding-bike engineering, 50-year heritage and urban freedom into a flexible visual system.
7UP's Vertical Logo Makes a Lime-First Product Change Visible 7UP turns its logo vertical and revives 1960s cues to make a lime-forward reformulation immediately visible on shelf.
De Bijloke's Sound-Shaped Logo Turns a Music Identity into a Living System Pentagram gives Ghent music centre De Bijloke a fluid identity inspired by John Cage notation and oscilloscope traces, built to change with every programme.