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Industry Logo Trends

Fjord Logo Design: One Degree Symbol Explains a Hot-and-Cold Brand

DutchScot turns the o in Fjord into a degree mark for a floating sauna and cold plunge, extending a simple typographic idea across signage and digital use.

St. Louis Symphony Orchestra Logo: A Ribbon for Shared Music

Pentagram builds the SLSO identity around a moving ribbon, custom serif and the idea of collective performance.

White & Case Logo Redesign: Why a Law Firm Chose Visible Energy

Uncommon gives White & Case a carved wordmark, standalone ampersand and vivid blue. The legal identity makes complexity a visual proposition.

REX Logo System: A Bear Mark Made from Roof Panels

Hunt turns REX’s familiar bear into a product-specific symbol and adapts industrial lettering for an identity that works across technical sales and signage.

Bodycare Logo Refresh: A Beauty Retailer Rebuilds the Store Around Discovery

Fold7Design relaunches Bodycare with a flexible symbol system, warm colors and stores built for discovery. The identity connects social behavior with the high street.

Kuda Logo Redesign: A Nigerian Bank Chooses More Life

Barkas gives Kuda a bold wordmark and lively digital system rooted in Lagos. The redesign tests how a banking brand can express ambition beyond fees and features.

Kings Packaging Redesign: A Bite Mark Built for the Snack Aisle

BrandOpus gives Kings biltong and jerky a bite-mark logotype, bold flavor typography and clearer pack architecture to move beyond narrow protein-snack codes.

Axi Brand Refresh: Keeping the Logo While Redesigning a Global System

Properly Studio kept Axi’s logo and red while rebuilding its website, app and regional imagery. The case shows when consistency depends on a system beyond the mark.

Jack Morton Logo Refresh: Three Faces Become One Experience Brand

Jack Morton connects its three-face symbol after merging with Impact XM. The identity shows how a post-merger logo can make an operational promise visible.

Brisbane 2032 Olympic Logo: Why the Cockatoo Crest Has So Much to Carry

Brisbane 2032 unveils distinct Olympic and Paralympic cockatoo emblems. Their crest combines a local bird, Queensland outline and Games flame in one high-pressure identity.