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Industry Logo Trends

Kings Packaging Redesign: A Bite Mark Built for the Snack Aisle

BrandOpus gives Kings biltong and jerky a bite-mark logotype, bold flavor typography and clearer pack architecture to move beyond narrow protein-snack codes.

Axi Brand Refresh: Keeping the Logo While Redesigning a Global System

Properly Studio kept Axi’s logo and red while rebuilding its website, app and regional imagery. The case shows when consistency depends on a system beyond the mark.

Jack Morton Logo Refresh: Three Faces Become One Experience Brand

Jack Morton connects its three-face symbol after merging with Impact XM. The identity shows how a post-merger logo can make an operational promise visible.

Brisbane 2032 Olympic Logo: Why the Cockatoo Crest Has So Much to Carry

Brisbane 2032 unveils distinct Olympic and Paralympic cockatoo emblems. Their crest combines a local bird, Queensland outline and Games flame in one high-pressure identity.

Royal Copenhagen Logo Refresh: Making a Heritage Crown Feel Current

Kontrapunkt refines Royal Copenhagen’s crown and wave and builds a bespoke typeface. The case shows how a porcelain brand can modernize without discarding its craft.

Bombas Brand Identity: A Comfort Logo Built for More Than Socks

Bombas and &Walsh expand a sock brand into a broader comfort identity. Its wordmark, subbrands and donation message show how a flexible logo system earns its place.

Monk’d Ice Cream Packaging Shows How a Food Logo Can Sell Trust Without Shouting

Rare Ideas’ Monk’d identity uses hierarchy, character and packaging rhythm to make a healthier ice cream proposition easier to read.

Formula E’s New Identity Shows Why Modern Motorsport Logos Need to Move

Formula E’s update by MOX treats the event logo as a moving broadcast asset, not a static stamp.

Intuit’s New Logo Identity Makes Complex Financial Software Feel More Human

Intuit’s refreshed identity shows how a software brand can turn a shared visual system into a clearer, more human product experience.

Plecto Logo Refresh: Turning Performance Data into a Brand Promise

Plecto plans to launch a new logo, green palette and Outperform Now message on October 6. Its challenge is making a performance dashboard feel like an active team experience.