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Industry Logo Trends

Big Rock Brewery's Logo and Packaging Rebuild Craft Beer Distinction

Big Rock Brewery restores Calgary character through a bolder logo, expressive illustration and a packaging system designed to reject craft-beer sameness.

Brompton's Life Unfolded Identity Turns Engineering into Brand Motion

Brompton's Life Unfolded identity translates its folding-bike engineering, 50-year heritage and urban freedom into a flexible visual system.

7UP's Vertical Logo Makes a Lime-First Product Change Visible

7UP turns its logo vertical and revives 1960s cues to make a lime-forward reformulation immediately visible on shelf.

De Bijloke's Sound-Shaped Logo Turns a Music Identity into a Living System

Pentagram gives Ghent music centre De Bijloke a fluid identity inspired by John Cage notation and oscilloscope traces, built to change with every programme.

TBWA's New Monogram Shows How Agency Logos Can Protect Strategic Equity

TBWA refreshes its visual language around the slash and monogram, showing how an agency identity can evolve without discarding a famous strategic idea.

Vermont Tourism's Handcrafted Wordmark Makes Place Branding Feel Local

Vermont's first consumer tourism identity turns roads, mountains, moonlight, craft and local storytelling into a distinctive wordmark system.

Bethesda's 40th Anniversary Gaming Logo Brings Character Back

Bethesda's anniversary wordmark revives its angular 1990s character and shows why heritage can be more useful than generic logo minimalism.

Rugiet Logo Identity: A Human Healthcare Wordmark by Pentagram

Pentagram's Rugiet identity uses a custom wordmark, typography, and direct visual language to make a sensitive men's health service feel human rather than clinical.

Danimals Logo Refresh: A Better Kids Food Packaging System

The Danimals logo and packaging refresh shows how a kids food brand can make a product reformulation visible without losing fun or recognition.

World Tennis Logo: Why the ITF Rebrand Starts with a Better Name

The ITF-to-World Tennis rebrand shows that naming clarity can be the foundation of a stronger logo system.